20/20 Vision

How clear is your vision? Whether we consider the dream destination for your business/department or your personal ambitions within your career, a well-defined vision is crucial for any success, and particularly to sustain it. Yet, the concept of 'vision' is often glossed over after its initial creation, rarely revisited as businesses evolve and markets change. Deciding upon a vision is considered by many to be a time-wasting chore that is only ‘ticking boxes’.

Vision gives a company a platform from which a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗳𝗼𝗰𝘂𝘀 can be built, and this in turn drives 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. Therefore, without it you are tying one of your hands behind your back running the business or department.

Yet a significant number of companies neglect to regularly review their vision. Research indicates that only about 23% of companies review their vision annually. Given that, inarguably, the environment in which we work 𝘄𝗶𝗹𝗹 constantly change, the majority have visions that are at best outdated, and potentially completely irrelevant. This turns what should be a guiding star into a forgotten relic of the company’s past ambitions.

For individual employees, the misalignment between personal career objectives and the company's direction can lead to decreased engagement and satisfaction.

When was the last time you examined your vision? Is it still meaningful and does it inspire? For many leaders, these questions serve as a wake-up call to realign their goals with the present realities and future possibilities. Reviewing a company’s vision, or your personal career objectives, shouldn’t be ignored, nor an optional chore that ‘can wait’. It is a strategic necessity that drives decision-making and fosters an adaptive, responsive organisational culture.

How confident are you that your vision is evolving in step with your company’s growth and the ever-changing market environment in which you operate.

Don’t be one of the 77%.